Booking
At Ki Surf School, I’m a firm believer in exchange, sharing and keeping one’s word. Here, it’s not an algorithm or an automated platform that takes bookings, but your surf coach.
Reservations as a commitment
So when a customer books, I always assume the best, i.e. that the person knows thata booking is a commitment, that the blocked place cannot be taken by someone else and that, at the very least, any lesson booked is due.
Unfortunately, perhaps because of the automated nature of booking platforms, a growing minority of customers cancel at the last minute, at whim. Sometimes the evening before, sometimes an hour before the course.
A small structure, real constraints
Alas, I’m not a computer program, and every summer I have to turn people away because the groups are limited to a maximum of 8 people. What’s more, a course requires a great deal of preparation in terms of planning, equipment and adapting to variations in the ocean environment. This kind of behavior is frowned upon when you’re giving 100% of yourself to offer the best to your trainees.
As well as costing the surf school money, it deprives another motivated and respectful trainee of the opportunity to learn to surf. This is why at Ki Surf School, the few people who cancel at the last minute without a valid reason are not re-enrolled. I redirect them to larger structures that have automated reservation systems, numerous surf instructors and are probably better suited to this type of clientele.
The pedagogy of my small surf school is to lead the student on the path to autonomy and I take great pleasure in teaching people who are enthusiastic and respectful of my work, which represents the vast majority of surfers who pass through my small surf school.
I’d like to thank them for the energy they give me to share and pass on my passion for surfing and the ocean.


