Self-deprecation as an identity
Like other brands inspired by fish names or marine evocations, Miki Dorade was born from a self-deprecating approach to the trends sweeping through Hossegor.
It embodies the fusion of a legendary surfer and an iconic fish: the mahi-mahi.
The mahi-mahi, emblem of the brand
Among all species of dorade, it was the mahi-mahi that was chosen, for its silhouette similar to that of a longboard, also known as malibu.
Miki Dorade, the reimagined surf spirit
A brand born from surf culture
At the crossroads of surf culture and the call of the deep sea, Eric Lafargue created the satirical character Miki Dorade, who gradually became the clothing brand we offer you today.
Miki Dorade, the reimagined surf spirit
A brand born from surf culture
At the crossroads of surf culture and the call of the deep sea, Eric Lafargue created the satirical character Miki Dorade, who gradually became the clothing brand we offer you today.
Self-deprecation as an identity
Like other brands inspired by fish names or marine evocations, Miki Dorade was born from a self-deprecating approach to the trends sweeping through Hossegor.
It embodies the fusion of a legendary surfer and an iconic fish: the mahi-mahi.
The mahi-mahi, emblem of the brand
Among all species of dorade, it was the mahi-mahi that was chosen, for its silhouette similar to that of a longboard, also known as malibu.
