{"id":6549,"date":"2022-06-17T13:03:01","date_gmt":"2022-06-17T13:03:01","guid":{"rendered":"https:\/\/www.kisurfschool.com\/adam-and-eve-crunch-the-wave-on-instagram-part-1\/"},"modified":"2026-05-16T13:25:49","modified_gmt":"2026-05-16T13:25:49","slug":"adam-and-eve-crunch-the-wave-on-instagram-part-1","status":"publish","type":"post","link":"https:\/\/www.kisurfschool.com\/en\/adam-and-eve-crunch-the-wave-on-instagram-part-1\/","title":{"rendered":"Adam and Eve crunch the wave on Instagram, part 1"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-107px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div>\n<div style=\"text-align: left;\">\n<div style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<p>Surfing, the new-age ideal of a return to nature, a voyage of initiation and a quest for identity, has become one of the many avatars of neoliberalism: so the first pioneers, discoverers of virgin waves, have been closely followed by hordes of developers, tour operators and profit-hungry concreters, and many Surfing Paradises, lost forever, have become seaside hells.  <\/p>\n<p>J\u00e9r\u00e9my Lemari\u00e9, De la sportisation du surf en Californie du Sud et \u00e0 Hawa\u00ef&#8230;, co-author of Surf \u00e0 Contre courant, une odyss\u00e9e scientifique, describes the emergence of the first surf trips in the 1960s and 1970s as a tool for reinforcing American imperialism.<\/p>\n<p>&nbsp;<\/p>\n<h2>The surf trip market<\/h2>\n<p>&nbsp;<\/p>\n<p>Although there are grey areas in everything, we can distinguish 2 types of travelling surfers:  <\/p>\n<p>&nbsp;<\/p>\n<p>1. The pragmatic surfer wants to consume waves in the sun, with the local culture seen as vague decorum, something secondary. In the image of a society that cherishes speed and profit, he travels to consume waves. The boat trip is the perfect illustration of this profit-driven approach.  <\/p>\n<p>2. The surfing adventurer is as much in search of cultural authenticity as he is of waves, and believes that true travel means moving away from mass tourism and standardized beach policies and meeting local populations. Getting off the beaten track takes time, and comes with its share of hassles, which, from his point of view, is what makes travel so interesting.   <\/p>\n<p>&nbsp;<\/p>\n<p>At a time of global awareness of the need to preserve natural and social resources, everyone is talking about &#8220;sustainable development&#8221;. As a result, alongside the perpetuation of concrete tourism, we are witnessing a worldwide blossoming of ecolodges, many of them overpriced. <\/p>\n<p>Just as camping has disappeared as a means of access to vacations for the working classes (tent pitches have now been replaced by more and more expensive and luxurious mobile homes), the ecolodge has enabled a whole generation of apprentice hoteliers to offer spartan accommodation at prohibitively high prices: indeed, energy savings can sometimes be used to justify a lack of comfort. Rapacity and greed can then be draped in virtue. In Indonesia, a bamboo hut with a moldy mattress cost \u20ac5 a night in 2002, but now sells for \u20ac100 because it has been branded an &#8220;Ecolodge&#8221;.  <\/p>\n<p>In this way, a destination for backpackers becomes a destination for the rich. In the Seychelles, the ecolodge is accessible only to a well-to-do segment of the population, and is a luxury product that lives up to its price claims, with Jacuzzi, refined cuisine and all the rest.   <\/p>\n<p>&nbsp;<\/p>\n<p>For sociologist Bernard Duterme, author of La Domination Touristique, it&#8217;s pointless to differentiate between virtuous and deleterious tourism practices, since they all correspond to segments of the same market economy. Discover this vision in his uncompromising article on the tourism of the world.   <\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/u08pbExwsQQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tourism, the uses of surfing, sustainable development versus greenwashing<\/p>\n","protected":false},"author":4,"featured_media":6550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[227,182],"tags":[],"class_list":["post-6549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-surfers-brain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam and Eve crunch the wave on Instagram, part 1 - Ki Surf School - Surf et Taichi dans les Landes<\/title>\n<meta name=\"description\" content=\"A reflection on tourism development via surf-themed travel. 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