{"id":3974,"date":"2022-06-23T09:11:27","date_gmt":"2022-06-23T09:11:27","guid":{"rendered":"https:\/\/www.kisurfschool.com\/instagrasme\/"},"modified":"2026-04-13T09:14:31","modified_gmt":"2026-04-13T09:14:31","slug":"instagrasme","status":"publish","type":"post","link":"https:\/\/www.kisurfschool.com\/en\/instagrasme\/","title":{"rendered":"Instagrasme"},"content":{"rendered":"

L'instagrasme consiste à publier sur réseaux sociaux une tranche de vie, une photo ou une séquence vidéo très courte, accompagnée généralement d'un texte bref et de mots clefs, dans le but de plaire et de présenter au monde une image rêvée de soi-même, une version améliorée, un super-moi.<\/p>\n

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On dira de Untel qu'il a eu un instagrasme.<\/div>\n
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Cette action renforce l'estime de soi, procure du plaisir et donc de l'accoutumance chez celui qui émet un instagrasme après l'autre. A l'identique, le récepteur de l'instagrasme peut lui aussi ressentir une forme de plaisir et d'addiction,  par un mécanisme de transfert, car l'image de l'autre devient alors une version fantasmée de soi-même.<\/div>\n
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Dans la culture surf, qui perpétue un certain nombre de codes de conduite, publier la photographie d'un spot de surf en indiquant son nom et sa localisation, spécialement s'il s'agit d'un spot peu fréquenté voire secret, est très mal perçu par les autres surfeurs. Et pour cause, puisqu'ils voient alors leur plage tranquille être assaillie par des hordes de surfeurs, grace à l'égo d'un seul instagrameur. A l'image du phénomène Tik-Tok de l'été 2021, lorsqu'un influenceur a lancé "tous à Hossegor" et que cela a généré,  auprès d'un public de jeunes fêtards, un phénomène de tourisme de masse sur la destination.<\/div>\n
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Toutefois, l'instagrasme n'est pas toujours un phénomène inconscient, il devient souvent instrument marketing, le coup de pub dans l'océan des réseaux sociaux. L'instagrameur se vend au plus offrant. Est-ce à dire que ses instagrasmes sont simulés ? Nul doute que des chercheurs se penchent déjà sur cette question.<\/div>\n
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De nombreux produits dérivés surfent sur cette vague de l'instagrasme, la go-pro que l'on colle à l'avant de sa planche, ou bien au bout d'une perche, en sont une illustration.<\/div>\n
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Le surf est le véhicule du rêve par excellence. Il se prête fort bien aux instagrasmes et à toutes formes de récupération, notamment publicitaires et électorales : le surf rend cool, le surf rend écolo, le surf rend beau et ça, l'homme politique du bord de mer, aussi conservateur soit-il, l'a très bien compris !  <\/div>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

Lexique surf : l’instagrasme, ph\u00e9nom\u00e8ne narcissique des temps modernes.<\/p>\n","protected":false},"author":4,"featured_media":4398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-3974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surfers-brain"],"yoast_head":"\nInstagrasme - Ki Surf School - Surf et Taichi dans les Landes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kisurfschool.com\/instagrasme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagrasme - Ki Surf School - Surf et Taichi dans les Landes\" \/>\n<meta property=\"og:description\" content=\"Lexique surf : l'instagrasme, ph\u00e9nom\u00e8ne narcissique des temps modernes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kisurfschool.com\/instagrasme\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki Surf School - Surf et Taichi dans les Landes\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T09:11:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T09:14:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kisurfschool.com\/wp-content\/uploads\/2022\/06\/Instagrasme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"921\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric - KI SURF SCHOOL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric - KI SURF SCHOOL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/\"},\"author\":{\"name\":\"Eric - KI SURF SCHOOL\",\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/#\\\/schema\\\/person\\\/63541f46e476c725aa245edbce80ef82\"},\"headline\":\"Instagrasme\",\"datePublished\":\"2022-06-23T09:11:27+00:00\",\"dateModified\":\"2026-04-13T09:14:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/\"},\"wordCount\":487,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kisurfschool.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Instagrasme.jpg\",\"articleSection\":[\"Surfers brain\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/\",\"url\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/\",\"name\":\"Instagrasme - Ki Surf School - Surf et Taichi dans les Landes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kisurfschool.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Instagrasme.jpg\",\"datePublished\":\"2022-06-23T09:11:27+00:00\",\"dateModified\":\"2026-04-13T09:14:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/#\\\/schema\\\/person\\\/63541f46e476c725aa245edbce80ef82\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kisurfschool.com\\\/instagrasme\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kisurfschool.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Instagrasme.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kisurfschool.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Instagrasme.jpg\",\"width\":921,\"height\":521,\"caption\":\"Natalie Dormer avec surfeur miniature sur cr\u00e2ne ras\u00e9. 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